Pirma was born from the inspiration of a man who changed the history of Mexican sports footwear. His effort and perseverance turned this brand into a reference in the sports and national fashion industry.
The Pirma logo is already a hallmark of our most outstanding athletes. You can find it on the shoes of hundreds of athletes, in the closets of thousands of Mexicans and in stores all over the continent. But how did it all start?
t all started back in 1987, when Rafael León was producing shoe soles. But it wasn't long before he found his true passion: sports footwear. Thus was born "Pirma-Brasil", which would soon be called simply "Pirma".
t all started back in 1987, when Rafael León was producing shoe soles. But it wasn't long before he found his true passion: sports footwear. Thus was born "Pirma-Brasil", which would soon be called simply "Pirma".
The national DNA is in the genes of our products. Our plants in Leon and San Francisco del Rincon employ more than 3,000 Mexican workers, whose daily effort is key to manufacturing a high quality product.
Pirma's growth has made us transcend borders. Today we are present in the United States, Canada and Brazil, just to mention a few countries. Our catalog is the most complete: soccer, basketball, boxing, athletics, tennis and even wrestling.
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